About us

Masha Innocenti originally from New York, has always been fascinated with art and cake design. After receiving a CCP from the IACP and a diploma Cordon Bleu, in 1993 she unites her two passions and opens the first bakery in 1993 dedicated to American desserts and developing a unique style for Florence creating personalized cakes and introducing bespoke wedding cakes even before they became so popular here. Her daughter, Saskia Innocenti, also fascinated with cake design has a diploma in Food and Beverage management from the Culinary school Buontalenti. Teaming up with her mother, they open the second shop in 2002, a bon-bon (take-out) cake shop close to the Dome in the center of the city. 2010 sees the opening of the 50’s diner- inspired Sugar and Spice bakery in black, white and pink where together they are known for their creativity, offering the best in American desserts and unique theme cakes.

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